I had a problem. Not only were my training shoes in need a serious fashion infusion, I was also having knee issues caused by an unknown antagonist. After asking around, the majority answer? Go to Jacksonville Running Company and get fitted for new shoes. Following the advice of all my super cool, fit, and fashionable peers whose shoes I routinely envied, I made my way to their location in Tapestry Park, Jacksonville, FL.
 |
| Conveniently in my work out gear I arrived at Jacksonville Running Company |
- Have Fun
- Genuinely Care and Help People
 |
| Fancy Footwear in a Rainbow of Choices |
 |
| Step into the Time Machine… |
The foot scanner aka time machine is designed to reveal where you put pressure down on your feet. For me I had a healthy amount on my heals, but it did reveal that one of my arches was collapsing down, possibly stretching my foot out longer (maybe created by carrying a 30lb kid on my hip the last three years).
 |
| You remember this fancy thing? |
It wouldn’t be scientific if they didn’t get your stats now would it? Owen let me know that typically in a running shoe, you actually want to purchase your shoe a half size larger than your normal size. This allows you ample room to stretch and extend while moving. I have big feet, so I was super excited to get an even bigger shoe… ahh ego.
 |
| Because we all dream of looking this hot while running. |
 |
| Ready? Get Set? GO! |
He also showed me some slow motion footage of my funny run, and sure enough there was the problem. It turns out my form could get a lot better with some stretching techniques designed to loosen and lengthen my muscles and ultimately correct the issues with my gait. This to me was a great testament to their skill. It told me that at JRC they aren’t all about putting you in a shoe, they take a holistic approach to making your life better.
 |
| Ready to Make People Drool with my new Sexy Shoes and Sexy Run |
At the finale’ I got to model all the selections he pulled out that fit me based on the first three steps. I had fun bouncing around the store in all the fancy footwear. I was surprised by the statement the bold colors of the design made, the lightness of the materials, and how hard it was to make a final choice. Owen was patient with my indecision, but I finally settled on my choice.
 |
| Go get fitted at Jacksonville Running Company! |
Props to Owen for taking time out of his CEO day and really caring about my fitness strengths and weaknesses. In my line of work it’s usually clear when someone sees what they do as a “job” or as a “passion”, I recognized immediately that for Owen and his staff, what they do is a passion. My new kicks feel great and have been making a statement everywhere I go, getting lots of attention and assuring that I not only feel good, but look great too!
Go get fitted at Jacksonville Running Company and tell them Amy West sent you!
